Develop a Marketing Plan

  • Review and analyze what you have learned about your own practice, your customers, and your competition

  • Determine with which customers the practice wants to first strengthen its connections

  • Focus the information that the practice wants to give to its customers

  • Decide which marketing activities will offer the strongest opportunity for delivering information and connecting with the identified customers

  • Develop a marketing budget

  • Prioritize when each marketing activity will occur

 

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