Who are your customers and why market to them?
  1. patients—provide information, establish satisfaction, engender word-of-mouth referrals, reinforce name recognition
  2. referring doctors—reinforce name recognition, identify practice’s capabilities, maintain clear referral process, provide information, measure satisfaction, increase referrals
  3. managed care administrators—reinforce name recognition, identify practice’s capabilities, provide outcome information
  4. employers—reinforce name recognition, identify practice’s capabilities, provide outcomes information, provide insurance and alliance information
  5. providers—reinforce name recognition, identify practice’s capabilities
  6. insurers—reinforce name recognition, identify practice’s capabilities, provide outcome information
  7. referral sources—reinforce name recognition, identify practice’s capabilities, provide outcome information
  8. internal staff—establish loyalty and an attitude of service and quality

 
Contents