Benefits of Marketing
  1. Establish name recognition of the practice and for the physicians
  2. Gain and retain patient referrals
  3. Enhance customer service
  4. Save staff and physician time by providing information in printed form
  5. Establish a solid reputation for the practice and the physicians in the community and region
  6. Provide customers with information about the practice’s capabilities, procedures, and processes
  7. Establish trust in the practice
  8. Distinguish the practice from the "competition"
  9. Identify your practice to insurers, managed care administrators, and employer groups
  10. Encourage word-of-mouth referrals
  11. Provide a context for addressing problems, such as a malpractice charge
  12. Provide leverage in an environment of mergers and consolidations
  13. Engender pride and loyalty among staff (and vendors)

 
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